WhatsApp and Instagram get into the “business” after becoming completely personal

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At Facebook F8 Refresh last night, CEO Mark Zuckerberg said at the beginning of his keynote that all 2021 conferences will be for developers. In other words Facebook In this year’s F8 Refresh, we will further utilize personal communication services and Sell ​​as more suitable for businessThe move continues in […]

At Facebook F8 Refresh last night, CEO Mark Zuckerberg said at the beginning of his keynote that all 2021 conferences will be for developers. In other words Facebook In this year’s F8 Refresh, we will further utilize personal communication services and Sell ​​as more suitable for businessThe move continues in the same way Facebook has been doing for years, evacuating small businesses to protect tracking of activity against Apple’s privacy-permitting feature. Today, at its annual conference, Facebook is highlighting several ways it aims to make Instagram and WhatsApp more available as business tools than before.

Instagram update

First, Facebook has released the Messenger API for Instagram to developers. This allows Instagram users to be more closely connected to their business, and business users building apps with built-in APIs to enable features such as automated business orders directly via Instagram messages.

Facebook’s new features are a clear evolution of the company’s direction. After shopping on Instagram, integrated messaging is your next destination.

Facebook also talked about a new feature called Login Connect with Messenger. This allows users to agree to connect with the enterprise via Instagram directly from the Facebook login page. These new features are the most obvious evolution of Facebook’s gradual progress. With features such as shopping on Instagram, the next goal for Facebook to maximize revenue is to provide users with integrated messaging on the platform.

Beyond accessibility, this feature is clearly aimed at retaining more users within the app and Facebook service groups. The move came when Facebook criticized Apple and said its new privacy-granting feature was harmful to companies that wanted Facebook to be a savior.

To keep more business in its ecosystem, Facebook has integrated its business apps, apps built on APIs with new Instagram messaging capabilities, into the Facebook Business Suite released last year.

WhatsApp updates

In terms of business messaging, Facebook is also entering WhatsApp. This is another private chat tool that the company now wants to make its business relevant as well. The new WhatsApp API reduces the time it takes to set up and register a WhatsApp business account. Facebook is also reducing the frequency with which businesses can reach their customers on WhatsApp, which means more messages from businesses.

People still have control over the chat and need to reach out to start a conversation or request a contact from the business through WhatsApp.

Facebook’s rationale is that such messages are actually very useful to customers. “We also found that regular updates from health authorities on responding to pandemics helped us. We want to make this kind of service available in more types of conversations. “Facebook says. Whether the premise of frequent health updates from automated WhatsApp-based news services is in the same position as the business of notifying users that new inventory has arrived at a store is, of course, controversial at best. There is.

Other new announcements include an easier way for businesses and users to interact with each other. “The new list message displays a menu of up to 10 options, eliminating the need for users to enter a response. With the reply button, people can quickly tap up to 3 options with a quick tap. You can choose and companies can pre-configure through their WhatsApp Business API account, “says Facebook.

Do you want to collect more user data?

But hopefully there will be a clear way for users to opt out of their business use cases. Facebook collects and matches user metadata, which is an open secret. “People continue to control chat. People need to continue to contact us to start conversations or request business contacts through WhatsApp. These updates give people experience when there is a reason to block their business. We’re also offering new ways to give you more feedback about what you’ve done, “a Facebook spokeswoman said in a statement.

Facebook has launched a defense program that claims: Its new WhatsApp usage policy This applies only to business, but the fact that it focuses primarily on adding monetizable business features to apps used primarily for personal communication has been repeatedly pointed out by privacy advocates. I have come. In this regard, Facebook is firmly advocating monetization across the product, but hasn’t been robbed of users and can choose to use WhatsApp as before when needed. believe.

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WhatsApp and Instagram get into the “business” after becoming completely personal

Source link WhatsApp and Instagram get into the “business” after becoming completely personal

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